I suspect that you have heard the expression, “If at first you don’t succeed try, try again.” This adage was created many decades ago and it remains true to this day. And even though many salespeople understand it, they make a fatal mistake: They use the same approach – although …(818 words)

COLUMN: From time to time I have to laugh at the idiocy of SEO companies and Web startups who are constantly trying to pollute the Web with their crap, and take to spamming companies when they apparently have no clue what they’re doing from either an ethical or business perspective. To take these cretins and [...]

MONTREAL, Canada /Advertising Industry Newswire/ — Embvue Inc., a leading developer and provider of embedded software and systems engineering services & certifiable network products for both mission & safety-critical systems, has today officially launched its latest product – Prodigy. Prodigy is a scalable and configurable network integration tool suite that allows users to greatly simplify [...]

COLUMN: Well, as somebody who used to enjoy Domino’s “once upon a time,” and who gave up on the poor quality (really, Papa John’s was so much better, it’s just not even a comparison), I was intrigued by the somewhat unusual step for the pizza chain to fess up and admit in their new ad [...]

BOONTON, N.J. /Advertising Industry Newswire/ — After years of steady growth, the $34 billion private line services market is entering a period of declining revenue, says a market analysis study from Insight Research Corp. Private lines are point-to-point circuits leased by enterprises from telecommunications carriers in order to link enterprise sites to each other and [...]

NEW ORLEANS, La. — PJ’s Coffee of New Orleans has partnered with the New Orleans Saints to produce a custom blend of co-branded coffee: Saints Black & Gold Blend. “This bold, dynamic coffee was developed to represent the amazing Saints football team that New Orleanians love so much,” commented Scott Ballard, CEO for PJ’s Coffee. [...]

LOS ANGELES, Calif. /Advertising Industry Newswire/ — An innovative new industry Website from 562 Media, Inc., TheLeadPages.com, is aiming to help media buyers, marketing directors and companies looking to purchase online and offline media on a performance basis. The Lead Pages offers a simple, intuitive industry directory where media buyers and marketing managers can easily [...]

BOONTON, N.J. /Advertising Industry Newswire/ — Despite the unsteady state of the global financial markets, the worldwide telecommunications industry is expected to continue expanding over the next five years as growth of wireless services in emerging markets offsets the spending slowdown in the advanced economies, says a new market analysis report from The Insight Research [...]

CHICAGO, Ill. /Advertising Industry Newswire/ — Designer Allie Yoko has combined her Black Orchid Fashion line into a new athletic apparel company known as White Iguana Apparel (wiapparel). Allie has created this apparel with 94 percent viscose from organic microfiber bamboo fabric that was woven in the USA and produced by garment manufacturers in the [...]

LAKE PLACID, N.Y. /Advertising Industry Newswire/ — North American companies wishing to reach business and consumer markets in India now have easy access due to the continued expansion of the portfolio of Riverside Media/Global Media Network, a leading provider of global media services. Riverside has been appointed the U.S. advertising representative for the India Today [...]