Price: $128.54
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
User Reviews
I received better shipping and handling that I expected. The book was in excellent condition, even in better condition that I expected from the message form the seller. -- E-commerce
If you are planning to create your own e-business, if you are an IT specialist that wants to know more about management related issues of e-commerce and avoid already known technicalities, or if you simply want to learn about the subject, THIS IS THE BOOK.
It has detailed explanation on different topics, analyzed under managerial, social and slightly (only the necessary) technical issues. All arguments are supported by data, graphs or papers, making it a reliable source of information.
100% recommendable. -- E-commerce revelead
While E-Commerce 2009 has some great information, the authors need to remember that time is money. Cut back on the text. Use an editor. I scan the margins and read the case studies for class, and I seem to do just fine with that piece of an all-too-large pie. -- E-Commerce Overload
I ordered this book for a summer class, I received it in a very timely manner, and the book was in excellent condition. I love doing business with Amazon -- e-commerce
The overall book quality is pretty good. The later chapters are very useful. There are several (so far I have counted 11) grammatical errors that should have been caught during proofing that distract the reader from the information provided. Other than that, the content seems up to date. -- proofing errors are distracting.
The New Rules of Marketing and PR: How to Use Social Media,
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