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Starting an Online Business For Dummies

Andrew — Wed, 10 Mar 2010 00:57:03 +0000

You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.

Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:

Establish and promote your business
Advertise your site
Build a business with online auctions
Keep your business legal and lawsuit free
Impress customers in the virtual world
Publicize your business with Google, Yahoo!, and Microsoft
Conduct electronic payments
Utilize VoIP, site feeds, blogging, and affiliate marketng

You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5^th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!

Price: $16.49

Social Media Marketing: An Hour a Day

Andrew — Tue, 09 Mar 2010 07:19:03 +0000

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Price: $19.79

Build Your Own Website The Right Way Using HTML & CSS, 2nd

Andrew — Mon, 08 Mar 2010 18:43:03 +0000

Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.

However, unlike countless other “learn web design” books, this title concentrates on modern, best-practice techniques from the very beginning, which means you’ll get it right the first time. The web sites you’ll build will:

Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web

By the end of the book, you’ll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you’ve gained to create attractive, functional, usable and accessible sites for personal use.

Build Your Own Website The Right Way Using HTML & CSS, 2nd Edition

Price: $19.77

Streetwise eCommerce: Establish Your Online Business, Expand

Andrew — Mon, 08 Mar 2010 02:12:03 +0000

Today, a strong Web presence is standard business practice. Now you too can attain maximum exposure and truly succeed. An effective cyber-strategy is your company’s ticket to a whole new venue of sales and exposure. Don’t get shut out of the burgeoning e-marketplace. Get involved!

In Streetwise eCommerce, Web guru Aliza Risdahl shows you how to maximize your digital presence. With the strategies, tools, and knowledge packed into this ultimate guide, your company will be Internet ready in no time. Risdahl walks you through the ins and outs of becoming an effective Web force and teaches you how to:

Tailor an Internet program to your overall business plan
Create and manage an e-mail list
Design a Web site
Build an online community
Market and sell online
And much more

Streetwise eCommerce is your guide to selling and marketing on the Internet. Tap into the ultimate online resource to make your presence known-and your profits soar!

Aliza Risdahl was voted as one of Newsweek’s “Top 50 People Who Matter Most on the Internet” and is a leader in Internet marketing and entrepreneurship. Ms. Risdahl founded the first woman-owned, full-service Internet company, Cybergrrl, Inc. She is the author of four books and is a regular contributor to Entrepreneur, Home Business, and Professional Woman. She lives in Anchorage, AK.

Streetwise eCommerce: Establish Your Online Business, Expand Your Reach, and Watch Your Profits Soar! (Adams Streetwise Series)

Price: $13.57

M: Marketing w/Review Cards & OLC Access Card

Andrew — Sun, 07 Mar 2010 11:39:03 +0000

M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students’ and professors’ needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined. Students receive a cost-effective, easy to read text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information we know they cover in Principles of Marketing – yet in a more condensed format that is easier for students to cover. It also contains gradable online assignments for instructors to assign. MARKETING also includes comprehensive teaching support and online supplements.

Price: $43.97

PagePlus X3 Publisher Professional

Andrew — Sat, 06 Mar 2010 21:07:03 +0000

PagePlus X3 is Serif’s award-winning, affordable, Vista certified, desktop publishing powerhouse. With impressive design tools, professionally-produced templates, flexible layout capabilities, intuitive ease-of-use, PDF-editing and high-end output options, PagePlus X3 is the ideal solution for creating eye-catching, quality designs for desktop and pro-printing or the Web! PagePlus X3 brings the power of a professional design studio to any home, business, school, or club, with an unrivalled range of design and layout features alongside friendly tutorials and on-screen guidance and a customizable interface. It’s never been easier to produce attractive business stationery, brochures, greeting cards, newsletters, posters, flyers, calendars, labels and even full length books!

Price: $69.25

Serif Internet Design Suite

Andrew — Sat, 06 Mar 2010 00:34:02 +0000

Serif Internet Design Suite is Serif’s affordable web design powerhouse. The Suite contains the award-winning, user-friendly products: WebPlus 10 for easy, flexible, and powerful website design: PhotoPlus 9 for image fixing, resizing and adjustments; and Photo Objects for instant royalty-free artwork. Combining advanced layout, graphics and web tools with excellent usability, this suite is the easiest way for everyone to get online without having to learn or use any HTML or other programming code. Whether you are new to web design or an experienced designer who wants fast results, you’ll find Internet Design Suite 2009 easy to use and packed with powerful features allowing you to create outstanding, fully-functional and engaging websites for your hobby, family, school project, club, or business. The award-winning programs for the Suite offer impressive functionality and value-for-money so stunning sites can be made by anyone. With Serif Internet Design Suite you can: Design impressive fully-functional sites without using HTML Draw and create your own logos and web graphics with built-in tools Easily design, publish, and maintain your site using this one software product Use ready-designed templates Access helpful tutorials and wizards for web design novices Include e-commerce in your website Create easy, dynamic, and stylish site navigation Make multimedia sites including photo galleries, music and video Keep everyone up to date with a cool new Blog Box Contents: Serif internet Design Suite DVD WebPlus 10 User Guide

Price: $29.99

Marketing

Andrew — Thu, 04 Mar 2010 22:15:04 +0000

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel’s MARKETING 10e will have your students saying, “Now that’s marketing.” You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don’t recognize it.

Price: $178.59

Inbound Marketing: Get Found Using Google, Social Media, and

Andrew — Thu, 04 Mar 2010 02:20:04 +0000

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Price: $16.47

The 22 Immutable Laws of Marketing: Violate Them at Your Own

Andrew — Wed, 03 Mar 2010 22:30:04 +0000

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Price: $11.51