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Internet Marketing

Tons of free information, internet marketing books and scripts, and reviews of internet marketing products.

Mar

03

How to Use the Internet to Advertise, Promote and Market Your

Filed in: Cool Stuff by Andrew on 03-03-10

How to Use the Internet to Advertise, Promote and Market Your

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

Price: $16.47

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Mar

03

Build a Website for Free

Filed in: Cool Stuff by Andrew on 03-03-10

Build a Website for Free

Build a Website for Free

 

Build yourself a state-of-the-art website.It’s incredibly easy… and it won’t cost you a dime! You need a website. But you don’t need the hassles that usually go with building one, or the expense of hiring someone else to do it. Here’s your solution: Build a Website for Free! You’ll learn how you can use new Web 2.0 technologies to create a site that’s impressive and effective. And here’s the best part: You’ll do it all with software and tools that won’t cost you a dime!

•        Plan, organize, and design a site that really works, using tools you can find for free

•        Discover the simple secrets of writing pages people want to read

•        Use video on your site—and get someone else to pay for hosting it

•        Add an easy-to-update blog and start building your own web community

•        Quickly and easily handle “nuts and bolts” tasks, from getting your site name to uploading your
          content

•        Get your site picked up by Google, Yahoo!, and other search engines

•        Adapt your site for easy viewing on cell phones

 

Mark Bell is a Ph.D. student in the Indiana University Telecommunications department. He studies virtual worlds and mediated trust with the Synthetic Worlds Initiative and has spent 15 years in the computer industry. Mark created his first website in 1992, ran a web design company in the ‘90s, and consults on several academic web projects.

 

CATEGORY:  Internet/Web

 

Price: $16.49

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Mar

01

Build Your Own Website The Right Way Using HTML & CSS

Filed in: Cool Stuff by Andrew on 03-01-10

Build Your Own Website The Right Way Using HTML & CSS

Build Your Own Website The Right Way Using HTML & CSS teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. This book introduces you to HTML and CSS as you follow along with the author, step-by-step, to build a fully functional web site from the ground up.

However, unlike countless other “learn web design” books, this title concentrates on modern, best-practice techniques from the very beginning, which means you’ll get it right the first time. The web sites you’ll build will:

Look good on a PC, Mac or Linux computer Render correctly whether your visitors are using Internet Explorer, Firefox, Opera, or Safari Use web standards so your sites will be fast loading and easy to maintain Be accessible to disabled users who use screenreaders to browse the Web

By the end of the book, you’ll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you’ve gained to create attractive, functional, usable and accessible sites for personal use.

Price: $13.00

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Feb

28

Create Your Own Website (4th Edition)

Filed in: Cool Stuff by Andrew on 02-28-10

Create Your Own Website (4th Edition)

Build a great personal or business website… absolutely no experience needed!

 

Why pay a professional web developer? If you can use a word processor, you can do it yourself! This package contains all the software, templates, and simple step-by-step instructions you need to build a great site in practically no time!

 

Build sites like these using our professional-quality templates:

-Family sites

-Hobby sites

-Community and nonprofit sites

-Online storefronts that accept credit card payments via PayPal

-Post video on YouTube

 

8 Easy Projects

In this book you’ll see just how easy it is to create your own website. The CD included with this book contains professional website templates and a free web page editor. With the web page editor, you can quickly and easily customize the templates into your personal websites. Better still, using the editor is as simple as using a word processor.

 

Use easy web-based services to:

-Sell products at your own eBay Store

-Create your own personal or professional blog

-Display your digital photos on your own Snapfish site

-Share your videos on YouTube

-Create a MySpace page that’ll stand out from the crowd

-Build your social network with your own Facebook presence

 

You won’t believe how easy it is to build your own site…or how much fun!

 

CD-ROM contains all the tools you need:

  • The complete open source SeaMonkey Suite software toolset for building websites (no restrictions, not a demo!)
  • HTML sample templates

Price: $18.24

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Feb

27

Marketing Metrics: The Definitive Guide to Measuring Marketing

Filed in: Cool Stuff by Andrew on 02-27-10

Marketing Metrics: The Definitive Guide to Measuring Marketing

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

 

The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions. You’ll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning–and optimize every marketing decision you make.

 

Choose the right metric for every marketing challenge

Understand the full spectrum of marketing metrics: pros, cons, nuances, and application

 

Gain a deep and thorough understanding of marketing profitability

Quantify the profitability of products, customers, channels, and marketing initiatives

 

Assess web and social media effectiveness, accurately and in detail

Measure everything from “bounce rates” to the growth of your web communities

 

Link marketing to your enterprise financial metrics

Understand your true return on marketing investment–and enhance it

 

This award-winning book will show you how to apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI.

 

You’ll find practical, up-to-the-minute techniques for measuring everything from brand equity to social media, market share to web engagement. For every metric, the authors present real-world pros, cons, and tradeoffs–and help you understand what the numbers really mean. You’ll learn how to design and interpret marketing dashboards to identify emerging opportunities and risks and use powerful new modeling techniques to optimize every decision you make. In this second edition the authors expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.

 

•  Strategy + Business “Best Books in Marketing” award winner—now fully updated!

•  30% more coverage: from social media and brand equity to modeling for better decision-making

•  Covers promotions, advertising, distribution, customer perception, market share, pricing, margins, portfolios, channels, dashboards, and much more

 

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

Price: $26.39

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Feb

27

Design and Launch an eCommerce Business in a Week (Entrepreneur

Filed in: Cool Stuff by Andrew on 02-27-10

Design and Launch an eCommerce Business in a Week (Entrepreneur

WWW.(Your Online Store).COM

Have you fantasized about your own retail store-selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace-the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world-with no technical background or graphic design skills!

  • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge
  • Create content and online deals that capture shoppers and keep them coming back
  • Use surefire online tools that work 24/7 to handle payments and accept orders
  • Drive traffic using Search Engine Optimization and other marketing and advertising techniques
  • Skillfully handle inventory, order fulfillment, customer service and all other operations

The world’s largest marketplace is at your fingertips…take advantage of it!

Design and Launch an eCommerce Business in a Week (Entrepreneur Magazine’s Click Starts)

Price: $13.46

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Feb

26

Beginning PHP and MySQL E-Commerce: From Novice to

Filed in: Cool Stuff by Andrew on 02-26-10

Beginning PHP and MySQL E-Commerce: From Novice to

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e–commerce web sites. Based around a real–world example involving a web site selling t–shirts, you’ll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e–commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You’ll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user–friendly shopping cart.

Other highlights:

  • The authors show you how to build a complex, extendable e–commerce web site using sound development practices.
  • This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
  • The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third–party services such as Amazons affiliate program.


What you’ll learn

  • Build an extensible e–commerce web site using sound development techniques.
  • Increase sales through proven techniques such as cross–selling, upselling, and enhancing customer service offerings.
  • Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
  • Take advantage of search engine optimization techniques to make your web site more easy to find.


Who is this book for?

This book was written for individuals seeking to build e–commerce web sites using the PHP language and MySQL database.


About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition (Beginning: From Novice to Professional)

Price: $31.01

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Feb

26

Beginning ASP.NET E-Commerce in C#: From Novice to Professional

Filed in: Cool Stuff by Andrew on 02-26-10

Beginning ASP.NET E-Commerce in C#: From Novice to Professional

With the latest incarnations of ASP.NET 3.5 and SQL Server 2008, programming dynamic data–driven web sites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need—Visual Web Developer and SQL Server 2008 Express Edition—are free. In Beginning ASP.NET E-Commerce in C#: From Novice to Professional, you’ll learn how to best use the free development tools offered by Microsoft to build an online product catalog. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible web sites efficiently and rapidly with ASP.NET 3.5.

  • Build a complete site, including a shopping cart, checkout, product searching, product recommendations, control panel, customer accounts, order processing, and much, much more.
  • Explore new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book, with each feature you add to the web site.
  • Learn to handle payments by integrating PayPal and DataCash into your site.


What you’ll learn

  • Use Microsoft’s Express products to build an online product catalog.
  • Add payment processing with PayPal and DataCash.
  • Expand your site’s product listing through web services.
  • Implement an order pipeline.
  • Take advantage of SEO techniques to publicize your site.


Who is this book for

Developers wanting to build professional e–commerce sites using the latest .NET technologies.

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!

Beginning ASP.NET E-Commerce in C#: From Novice to Professional (Expert’s Voice in .Net)

Price: $29.69

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Feb

26

Total Website Creator 3 in 1

Filed in: Cool Stuff by Andrew on 02-26-10

Total Website Creator 3 in 1

Master the art of Internet marketing and save thousands of dollars by building, managing and promoting your own Web site with Total Website Creator™ 3 in 1. It’s easy and rewarding! All the tools you need to create an impressive multi-page website are included. Select one of 70 templates and add graphic textures, animations, text, image effects and photos. Powered by AddWeb® – the professional website promoting tool – you’ll boost visibility, increase traffic, optimize its rankings and increase sales the moment you implement it. Want to create a web store? The web store-building tool is all you need! Simply set up a merchant account using the 7-step wizard. Then use the 6-step E-store wizard and click finish!

Price: $23.24

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Feb

25

The Principles of Beautiful Web Design

Filed in: Cool Stuff by Andrew on 02-25-10

The Principles of Beautiful Web Design

Tired of making web sites that work absolutely perfectly but just don’t look nice?

If so, then The Principles of Beautiful Web Design is for you. A simple, easy-to-follow guide, illustrated with plenty of full-color examples, this book will lead you through the process of creating great designs from start to finish. Good design principles are not rocket science, and using the information contained in this book will help you create stunning web sites.

Understand the design process, from discovery to implementation Understand what makes “good design” Developing pleasing layouts using grids, the rule of thirds, balance and symmetry Use color effectively, develop color schemes and create a palette Use textures, lines, points, shapes, volumes and depth Learn how good typography can make ordinary designs look great Effective imagery: choosing, editing and placing images And much more

Throughout the book, you’ll follow an example design, from concept to completion, learning along the way. The book’s full-color layout and large format (8″ x 10″) make The Principles Of Beautiful Wed Design a pleasure to read.

Editorial Reviews

“The Principles of Beautiful Web Design is a good book to kick start your graphic-design journey. The biggest benefit that I got from this book is the knowledge to learn from great designs as opposed to just admiring them in a state of awe.” – Slashdot.org

“Jason is a great writer, and the book is quite easy to read. It’s put together wonderfully, including many full color screenshots and other forms of imagery that make the book a pleasure to read. I’d definitely recommend the book to anyone in Web design.” – MondayByNoon

“Jason Beaird covers web design in a way that non-designers can understand. He walks you through all of the aspects of design development from initial meeting to finished product. If you are just getting into web development, this is a must read.” – Blogcritics.org

“This is a thoroughly practical guide to web design that is very well written: good technical depth in easy-to-understand language with excellent illustrations and graphics that support the text. For many users it will be the only web-design text they will need. For those who want to further advance their skills and knowledge it will provide a sound foundation.” – PC Update

“His “Don’t just tell, show!” style makes this book accessible to everyone… It strikes a carefully thought-out balance between describing principles and illustrating them. It is clear and well structured, with practical examples in every chapter.” – Mitch Wheat

Price: $26.37

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